• Industry: Creative
  • AuthorThe Taos Creative

Projects Summary

Client Needs:

The couple requested a personalized wedding journal/program that would:

  • Serve as both a souvenir and functional guide for guests.

  • Include a romantic note/poem to reflect their love story.

  • Feature their initials (C & D), wedding hashtag #CanDee24, and wedding date.

  • Blend elegance with emotional value to create lasting memories.

 

Our Approach:
  • Designed a spiral-bound wedding journal with floral-themed artwork matching the event’s color palette.

  • Crafted a cover design highlighting the couple’s initials and wedding details.

  • Incorporated a romantic message/poem on the inner page for a personal touch.

  • Used premium textured paper for a classy finish and durability.

Challenges

  • Ensuring the design tone balanced romance and sophistication without being overly formal.

  • Managing tight printing deadlines while keeping color quality intact.

  • Aligning the layout and typography to remain easy-to-read while artistic.

 

 

 

Result

  • Delivered a beautifully designed and well-structured wedding journal/program.

  • Guests appreciated the thoughtful details and personalized poem from the couple.

  • The design enhanced the couple’s event branding, aligning with the invitation cards, boxes, and souvenirs.

 

Success Metrics

  • 200+ journals produced and delivered on time before the wedding.

  • Guests used the journals during the event and kept them as souvenirs afterward.

  • Positive word-of-mouth and referrals generated from attendees impressed by the design.

  • Strengthened the client’s trust, leading to repeat requests for more custom event branding items.

The Taos Creative
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